Steven Soderbergh, most known as director of Oceanâ€™s Eleven, Traffic and Oceans Twelve, officially launched his Singani63 in Bolivia on Tuesday November 28, together with distributor D&M. In five star hotel Los Tajibos he first held a press conference and a Q&A in the morning hours with the associated press and trade. In the evening he and distributor D&M had a splashing cocktail reception for selected guests with various cocktails based on Singani63 and delicious tapas from Restaurant JardĂn de Asia.
Soderbergh was accompanied by his daughter Sarah who is responsible for international distribution and promotion of the brand.
Singani63 refers to his birth year and has become a major success in the USA market since he started exporting it three years ago.